Tagged: marketing

Discussion: The Most Overhyped Book (For You)

I’ll admit that sometimes I get caught up in the publisher’s hype of new releases and immediately buy or request them.  Or, I’m browsing through some of the blogs I read on a regular basis and I notice that everyone is giving five stars to this one new book.  Either way, I do end up getting swept up into the hype of a book on occasion.

For me personally, most of the time I find that an overhyped book is good, but that it’s not the greatest novel ever written like some people say it is.  It’s very rare that a book lives up to its hype.  Perhaps I’m just overly critical, though.  There are certainly hyped books that were worth the hype for me, like Graceling or Mira Grant’s Feed.

By contrast, there are books like If I Stay by Gayle Forman (which I read before the movie came out).  That’s probably one of the most overhyped, overrated books I’ve ever read, not counting some ridiculous ‘classics’ like The Outsiders by S. E. Hinton.  The Other Boleyn Girl by Philippa Gregory was certainly disappointing as well.  It was supposed to be an entirely new take on a rather forgotten woman, Mary Boleyn, but it just ended up being the TMZ of the Tudor period.  Gregory took the most scandalous accusations of the time and didn’t bother researching much to slap together a novel purely designed for shock value instead of realism.

Those were some of the most overhyped books I’ve ever read.  What are some of yours?  Were there any books that have absolutely lived up to the ridiculous hype for you?

Discussion: Book Trailers

You know, to me movie and TV show trailers make sense.  They get audiences excited for what is a very visual medium.  But what about book trailers?

Most book trailers are just visual representations of the blurb that the author copies and pastes right above.  They’re getting more and more popular with the rise of social media marketing strategies among authors and publishers alike.  Yet I just don’t see the point.  I mean, you read the blurb above so why would you need to watch the trailer?  Maybe I’m missing something here but as a reader and blogger I don’t feel like they add anything to the whole bookish experience.

What I want to know is: What do you guys think of book trailers?  Do you enjoy them?  Why?  Are you like me and fail to see the point?  Let me know in the comments section!  This is a topic I’m not really all that familiar with so I’m more than willing to hear both sides of the argument.